THE MOST COMPREHENSIVE COLLECTION OF
HIGHER EDUCATION TAGLINES ON THE WEB

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+ 3500 TAGLINES & COUNTING

Welcome to the most comprehensive collection of higher education taglines on the web. We manage more than 3500 taglines from colleges and universities across the country in an effort to examine the language institutions of the higher education use to descibe themselves. Feel free to search the fruits of our labor: by word, college or university

About Taglines

Your tagline should be a powerful sound byte—an engaging, distinctive and memorable turn of phrase—that reflects the tone and tenor of your brand and what you offer your constituents.

Welcome to the most comprehensive collection of higher education taglines on the Web. On this site, we manage more than 3,500 taglines from colleges and universities across the country in an effort to examine the language institutions of higher education use to describe themselves. Feel free to search the fruits of our labor: by word, college or university.

As you review these taglines, remember:

  • A great tagline will speak for you, but can't be expected to articulate every subtle nuance of your institution.
  • A tagline might not always be the best answer.
  • You really can live without a tagline.

For more tagline wisdom, read "Taglines are Dead," an RHB perspective paper.

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GLOSSARY

POSITIONING STATEMENT
How you "stand" in relation to your competitors. The positioning statement details exactly what your institution wants constituents and audiences to think about the experience they will have at your college or university.
BRAND
A collection of associations and experiences that your audience attaches to your institution. In short, what your audiences have come to expect about you.
MOTTO
Your institutional motto undergirds the history and mission of your college or university, and is used internally in much the same way as the college seal—as letterhead, on official communication and in ceremonial situations such as commencement.
CAMPAIGN THEME
Short phrases that bring marketing life to the above and may change every few years to align with your institution's shifting communication goals.
MISSION
Why you exist; your raison d'etre. A mission statement should describe your purpose and intended outcomes — and should serve as a backbone for institutional messaging for many years.
VISION
Where you are going. A vision statement should define an optimistic view of your institution's future, serve as both a source of inspiration and as a strategic plan, and provide clear decision-making criteria.

Articles

The following articles highlight some of the issues at the core of the current tagline conversation, and touch on everything from taglines' shifting roles in a predominantly visual culture to the tactics that will help your tagline stick in the minds of your constituents. While some of these articles discuss the use of taglines in commercial advertising, you'll notice that many of the same challenges face institutions of higher education—namely, discovering and articulating what makes colleges and universities distinctive and crafting a tagline that says it like no one else.